MTB Industry

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

  • Introduction

  • Adventure tourism (globally) rose in value by 195% to $263bn from 2010 to 2013 (ATT Association 2013). 
  • The gross value added (GVA) impact of the mountain bike industry amounted to $105m in 2015, and could potentially grow to $158m by 2025, equivalent to an increase of 50%. (Scot 2019)
  • It is estimated that the global market for mountain bike products may be worth $65bn by 2025, of which $28bn may be e-bike sales. 
  • Trails are the key factor in motivating tourism 
    • The main reason why mountain bikers go somewhere else for riding
  • Trails are the key factor regarding the sustainable use of land by mountain biking
    • Read more about sustainability in trail building here