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• Introduction

• Adventure tourism (globally) rose in value by 195% to $263bn from 2010 to 2013 (ATT Association 2013). 
• The gross value added (GVA) impact of the mountain bike industry amounted to $105m in 2015, and could potentially grow to $158m by 2025, equivalent to an increase of 50%. (Scot 2019)
• It is estimated that the global market for mountain bike products may be worth $65bn by 2025, of which $28bn may be e-bike sales. 
• Trails are the key factor in motivating tourism 
  • The main reason why mountain bikers go somewhere else for riding
• Trails are the key factor regarding the sustainable use of land by mountain biking
  • Read more about sustainability in trail building here