When the Eurobike premiered 25 years ago, more than anything else mountain bikes were at the center of the young Lake Constance bike expo. Since then, the Eurobike has become the leading trade exhibition for the entire bicycle market. The sport of mountain biking is not just an important market segment, but also a driving force in the development of new bicycle technologies. This is clear at the upcoming Eurobike, which takes place from August 31 to September 4, 2016, when the focus will be on the new innovations for the 2017 model year. During this year’s two Festival Days, not just looking, but trying things out will be on the agenda.
Like previous years, IMBA Europe will be present at Eurobike. You can find us in Foyer West, at the booth of Deutsche Initiative Mountain Bike, our German MTB advocacy partner and esteemed host at. This year, there's an extra public day scheduled, the weekend of 3-4 September is now promoted as Eurobike Festival Days. Wednesday to Friday are business days, including the cycling and mountain biking tourism seminar on Friday, called Travel Talk.
Friday at 5 pm, you're welcome to join our Happy Hour at the Foyer West and have a drink with us and many other European friends. For IMBA Europe staff and board members, Eurobike is always a bit hectic which means we're running around a lot. If you want to schedule a meeting, please drop us an e-mail at firstname.lastname@example.org to be sure we've got enough time for you.
See you in Friedrichshafen!