The Trail to Innovation webinar

15 - 15 November 2023 | Online

CIE’s final webinar of 2023 on cycling industry innovation shines a light on the dynamic landscape of mountain biking, focusing on new technologies, research, trail conservation and digitalization.

The 1980s witnessed a remarkable wave of innovation in cycling, thanks to the widespread adoption of mountain biking. Now, four decades later, the burning question remains: is mountain biking still an innovative field? Join our enlightening webinar as we unveil compelling evidence that mountain biking continues to evolve, redefining innovation across diverse spectrums – from trail building to cutting-edge technology.

Discover how entrepreneurs, policy advisors, and academics are each contributing to foster dynamic growth within the field of mountain biking innovation.


  • Discover the forefront of mountain biking innovation through a research lens – uncovering the key developments to keep an eye on with Lesley Ingram-Sills, Academic Expert, Mountain Bike Centre of Scotland
  • How to harmonize trail construction and the advancement of mountain biking with political requirements with Hans Stoops, Policy Advisor, IMBA Europe
  • Revolutionizing mountain biking seat post technology: An exploration of innovation with Andreas Haimberger, Co-Founder and CEO, Eightpins
  • Integrating product innovation with digital foundations, emphasizing the central role of data collection in driving innovation with Fabio Todeschini, CEO, Blubrake

Moderation by Katya Gasenko, Founder, Marketing 4C

CIE Cycling Innovation Network Webinars are completely free and open to non-members.
Please note: Registration is mandatory and spots are limited.