Strategy – Velo & Bike Valais/Wallis

Authors: Velo-evolution consulting

Year: 2016

Publisher: Velo-evolution consulting



Declining numbers of winter tourists coupled with an extension of the summer season are forcing Valais to question itself and show itself to be more efficient in order to become more competitive and to meet the ever-increasing demands of tourist demand. The development of the “Velo & Bike” experience could supplement and expand the current summer offer in the canton, which is primarily aimed at hikers. This should be more market oriented and meet the expectations of the fans of different types of cycling. This development must be realized taking into account the challenges of the tourism destinations and the service providers who are on the front line every day.


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