IMBA Europe Summit


JUNE 17th 15:00 -17:00 CET

'How can we improve people's lives through mountain biking?'

As we begin to surface from the year that was 2020, there is still much to be told about what happened within the mountain biking industry. To shed light on what happened in 2020, and how to move forward, we will be bringing together a diverse lineup of keynote speakers and panellists who will provide valuable insight into how we can make mountain biking both sustainable and inclusive throughout Europe.

Expect an online summit with leading experts and policy makers in the field of adventure travel, MTB tourism, MTB trail development, outdoor recreation, and the cycling industry. Through thought provoking panel discussions, and engaging keynote speaker presentations, we will address the key messaging from IMBA Europe's strategy 2025.

Summit Agenda

Confirmed Keynote Speakers

  • Peter Fischer - Policy Officer Green Sport; International Sport Cooperation; European Commission, Directorate-General for Education, Youth, Sport and Culture (DG EAC), Sport Unit - The first keynote speaker will discuss the role of Green Sports in the new EU Work Plan for Sport
  • Thomas Larsen Schmidt - Consultant for DGI and President of IMBA Europe.- With the focal point of the summit being the new strategy, this is a great opportunity to go through IMBA Europe's action plan towards 2025.

The second part of the summit will be divided into three interactive panel discussions covering the following topics.

Confirmed Panelists

1. Working towards a diverse and inclusive mountain biking community in Europe.

  • Aneela McKenna- Founder of Mor Diversity, diversity, inclusion & wellbeing expert
  • Stefan Lönngren -Project manager at Cykelfrämjandet / Stigcykling for children and young people with NPF
  • Brook Hopper - Global Marketing Manager at Giant / Liv Cycling 

2. The preconditions to allow for sustainable growth in mountain biking.

  • Morten Kamp Schubert - Founder of Mountain Bike United
  • Martin Wyttenbach - Head of Environmental Planning Research Group at ZHAW Zurich University of Applied Sciences
  • Clement Doby - Decathlon / Head of Mountain biking
  • Matthew Pierce - Patagonia / Sports Marketing Manager 

3. Investing in mountain biking friendly places.

  • Mathilde Skov Kristensen - Assistant researcher, University of Southern Denmark
  • Diana Garcia Trujillo - Master in Sustainable Tourism Destinations and Regional Planning, Ostelea Tourism Management School , co-author of 'When we can travel again'
  • Lars Wraee Jensen- Project leader DIRTT (Developing Inter European Resources for Trail building Training) and driving force behind the regional MTB development project Tråkk 'n' Roll in the Hallingdal region.

Please join us on June 17th to learn more about how IMBA Europe aims to grow mountain biking and to promote our sport as an inexpensive, attainable, enduring antidote for many societal challenges

To register for this year’s event, please head over to the eventbrite link.