Meet the Trail Builder: Willard Bruce – On building trails people care about

13 October 2026

Meet the Trail Builder: Willard Bruce – On building trails people care about

If you’ve spent time in the European trail building community, chances are you’ve crossed paths with Willard Bruce.

 

We’ve bumped into Will a few times over the past couple of years, but never had the chance to sit down and chat. A couple of weeks ago, we crossed paths again during a field trip to Nesbyen, Norway, as part of the Trail Builder Management Program at Fagskolen Viken. We figured it was about time we got to know him a little better.

 

From landscape architecture and urban planning to trail building in the Alps, Will brings a broad perspective to the craft. In this interview, we talk about what makes a great trail, why understanding the natural environment matters, and what it takes to build trails that people care about.

Presentation-Willard-Bruce-Trail-Builder-interview-DIRTT

Can you briefly introduce yourself and tell us how you got into trail building?

 

I’m Willard Scott Bruce. Most people call me Will. I was born in Utah and grew up mostly in a small town on the border of New York State and Vermont.

I started kicking lips in sidehills before I can even remember, which advanced to building BMX dirt jumps in a friend’s backyard. I worked at a bike park and completed a 5-year degree in Landscape Architecture in my early 20s. A requirement of the LA program was to do a final thesis overseas for a semester, which I did in Barcelona. I met my wife, and we spent the following years living and working in Pittsburgh and Houston, mainly while I pursued a career in urban planning focused on active transportation (biking, walking, public transit). I got burned out from living in Houston, a place with no mountains, so we moved to Colorado. I wanted to ski more again and somehow found my way into working in winter search and rescue on Arapahoe Basin Ski Patrol.

I returned to trail building on summer trail crews. We moved back to Barcelona in 2021 and I quickly stumbled upon work building trails in Austria. I still do that work, but in a more focused manner, combining it with journalism and digital marketing for MTB destinations.

My website is willardsbruce.com.

In your opinion, what separates a really good trail from an average one?

I’ll give the answer from my perspective as a builder more than a rider: a trail that enough people care about. If enough people care about the trail, complicating factors (politics, funding, work atmosphere, etc.) tend to sort themselves out, allowing you to focus more on building a fun trail. In the long term, this is what separates an average trail that probably doesn’t get the maintenance it deserves from a really good, cared-for trail. 

 

What project are you most proud of, and why?

Good question. Currently, I’m working in the Zugspitze Arena in Austria. It’s just a blue flow trail, but I helped build a trail here in 2023 and a skill area in 2025. It’s really nice to have repeat work in the same areas since you already know the people involved and can see a place evolve. I also know the crew that maintains the trails we build, so that feedback is great and sometimes missing in other areas. 

 

What’s one thing about trail building that might surprise people outside the community?

Trail building is very complex. I’ve worked in many roles, from planner to designer to builder to promoter. I feel I’ve learned and relearned so much. It is not just trimming vegetation on historic trail corridors; it involves aligning political will with a vision for the future alongside all the other involved parties and then actually building and demonstrating that expectation. 

 

What should a good entry-level trail building course teach that people can’t easily learn on their own?

An entry-level trail building course would depend on the role, location, type of building, etc. I think something that comes with general outdoor experience is quickly interpreting natural systems to inform trail decisions. That means quickly interpreting the area’s general hydrology, geology, and wildlife based on what you see on the ground. It doesn’t mean that you know everything, but that you know when to research or ask for more information. It could be identifying a groundwater issue, researching a strange animal track, or testing soil compaction methods.

 

Have you ever changed a trail design because of environmental or biodiversity considerations? If so, what did you change and why?

Yes, there are many instances, from changing trail corridors away from critical habitat for a protected species (often owls or raptors in Austria) to elevating a section of trail over a wet area to minimize impact on the wetland. At Arapahoe Basin, I worked on the ski area expansion, which included a cat track traversing the mountain at nearly 4000m. To get a 20t excavator there, we rolled old tractor tires under the tracks in rotation to avoid disturbing the tundra. For the backslopes and other exposed soil areas, we used erosion control matting and other fabrics (excelsior mat and waddle), cutting holes in them to replant the harvested chunks of tundra. We also sprinkled native tundra grass seed mixes. I haven’t seen that level of effort since then, but I would love to see that level of planning and coordination more. 

Rapid Fire Questions

  1. Do you enjoy riding on hand-cut or machine-built trails more?

A mix within the same trail. You can build almost everything by hand that you can build with a machine, but it might take much longer and may not be profitable from a business perspective. If I had to choose one, by hand.

  1. What’s the most memorable trail you’ve ever ridden?

Legacy Bike Park jump lines are pretty special. Middle of nowhere Montana. 

  1. What’s your bucket list destination to ride?

Tasmania

 

A big thank you to Will for taking the time to share his experience, and for everything he puts into the sport and the trails he builds.

We hope our paths cross again soon, on the trail or maybe even in Tasmania.

You can follow Will’s work at willardsbruce.com